Branding My Perception Is My Reality
Branding is the look and feel of your company to the outside world.
It is the collective set of colors, emblems, icons, words and sounds that identify you. A strong brand instantly connects the observer to the company, triggering recall of advertising, advice from acquaintances and one’s own personal interactions with the company. The strongest brands require very little to make that connection—consider a pair of golden arches or a check mark on a shoe…
We consider 6 principle elements of a visual brand:
is your brand
Warm? Feminine?
is your brand
INTENSE?
Maybe you're
Sophisticated but fun
or
Old School
or
Local
Point is...
Your logo, the type of imagery you use, the tone of your messaging and the combination of colors, typography and all the other elements of your brand say things about your business.
We’ll dig deep into your likes, dislikes and desires for how you want to present your brand to the world. We’ll review your website, existing marketing materials, social media presence and whatever else you have out there in the world. We’ll also survey you and your staff as well as conduct market research to see what is needed in order to make your brand stand out.
