A comprehensive marketing strategy & website design-build package, designed for the post-pandemic world.
You don’t want a website.
You want to attract more customers, multiply revenue and become one of those business that will emerge as a top competitor in the post-COVID, digital Hawaii.
There’s no question that the coronavirus is going to have a lasting effect. What this means for most local businesses is that it’s going to get more and more difficult to compete in the marketplace without a professional-level online presence.
To do that takes a lot more than JUST a website.
We’re offering 4 critical marketing services in a single package, all for the price you would otherwise pay for just a website!
You’re going to be amazed at the injection of new life that this will give your business.
This level of service in these marketing specialties is generally reserved for big businesses with big budgets. Here’s how and why we’re able to do this…
Our branding process digs deep to assemble the right combination of 6 principle elements:
It’s been our experience that even well-established brands are often missing several of these key elements. Even if you already have a solid brand in-place, there’s probably some fine-tuning to be done. If you’re just getting started or just haven’t ever done much branding work, this will give you a comprehensive guide for how to maintain a consistent, cohesive brand as your business grows.
Most web developers treat SEO as an afterthought (if they consider it at all).
Our approach is different.
We’ll work with you to develop, integrate and visualize the constituent elements of your marketing strategy. Your working funnel will show the interconnectivity of the traffic sources, web pages, email flows, offline events and all the other ways you’ll use to get your message to your avatar. This will serve, initially, as a planning tool for your website (similar to the old wireframes, if you’re familiar). Later on, the funnel can be used as the roadmap for your entire marketing plan.
Content Management Systems (CMS)
There’s no one way to build a website. That said, it pays over time to focus on a few core Content Management Systems (the software used to create and manage your website). While we do assist, from time to time, with the simpler DIY builders like SquareSpace, Weebly, and Wix, we haven’t taken the time to focus our attention on these platforms because they’re very out-of-the-box. What-you-see-is-what-you-get with those builders and we find them somewhat limiting.
1. Most business owners building informational sites use WordPress.
2. Most business owners running e-commerce sites are switching to Shopify.
3. Design-focused marketing departments might find Webflow too good to pass up.
This is why we typically build websites using one of these 3 platforms.
Here’s the Bottom Line
Our approach is methodical. It’s designed to provide you with the solid foundation that you’ll need to drive your organization successfully out of the pandemic years. Since we work with some of the largest brands in the islands, we know what it’s going to take down the line and we’re going to make sure you’re equipped.
We will completely define your brand, using a scientific approach that goes way beyond a logo and some colors.
Before we ever start constructing your website, we’ll audit your existing site to find out what’s working now and what’s not. We’ll also do a keyword analysis to find out what subjects you’ve got the best chance to rank for on search engines. Armed with that lucrative information, we’ll map out the journey people will take on the road to becoming your customers.
Finally, we’ll build you a website that doesn’t just look nice but is also designed to perform at a higher level than any cookie-cutter, discount site you can buy. AND, It will cost far less than custom sites that look slick but don’t functionally do anything more than the cheap sites.
If you’re ready to get going, we invite you to complete our web style worksheet. It’s thorough and will take a few minutes but it’s designed to peel back the layers of your business and make you think. Our clients have described it as “challenging” and “fun”.