Photo: Courtesy of North Hawaii Education and Research Center
Would it surprise you to hear that some of Hawaii's biggest advertising agencies outsource their digital marketing?
...and 99% of the time, it's to a mainland media company!
Agencies have always been a place where professionals in the various marketing and advertising specialties can come together to work as a collective in the best interest of their clients.
Thing is, this ain’t the 20th century anymore and these fields have expanded to encompass a whole lot more than accounts, creative, media buying, research, production and traffic.
We all throw around the term “full service” to describe the breadth and depth of our offerings. But, can you really claim to be “full service” if you can’t offer web, graphic design, animation, tracking, analytics, coding, integration and the host of other technical services your clients are going to need?
Hire additional employees $$$
You could individually hire all the folks you need—but technical specialists don't come cheap and there aren't a lot of them in Hawaii. This forces you to increase retainers, which eventually pushes you into the classic agency dance, trying to land the whales.
Hire a freelancer $
Usually, this is the cheapest option. You can definitely control costs by farming specific tasks out to the independents. However, this introduces the problem of managing a detached team and trying to provide your client with a cohesive product.
Contract with another business or agency $$
Partnering with a mainland company can be tricky. Besides the time zone thing (if you can even get them into meetings), they just don't get Hawaii and won't believe you when you tell them "it's different out here"...
Partnering with us will allow you to expand your offerings and properly service your clients in a world that is increasingly digital. Here are just a few of the areas where we can help:
Search engine marketing (SEM) can propel your clients to the top of the results page on Google, Bing and other search engines.
Running display ads can increase your client’s web traffic 50X. This is not an exaggeration.
- Find the keywords that people are using online and your client’s competitors aren’t capturing. Use this data to write compelling content that will drive organic traffic to your client’s websites, blog pages, social media posts, etc.
- Syndicate blog articles across strong media sites that will exponentially increase the reach of that content.
- Fine-tune your client’s site for search engines and monitor their competitors.
Cultivate and qualify high-value leads using webforms to build your client’s email list. Segment those people into audiences and deliver personalized messaging using the primary means (still) that people use to communicate online.
Email marketing, when done correctly, can be one of the most powerful tools in your marketing toolbox.
Supplement your client’s organic posting with strategically-developed content that will consistently outperform routine posts.
Effectively and efficiently use paid social ads to expand reach far beyond what the social platforms allow organically.
Yes, we “do” websites.
Because we are a digital marketing agency (not just web developers) we take your client’s entire marketing funnel (current and planned) into consideration. Their new website will be on-brand, eye-catching and SEO-proofed.
Need a digital marketing plan, competitor or keyword research? How about a profile of your client’s ideal customer or a comprehensive review of a website or digital advertising?
We can help you map out a complete marketing funnel for your clients that will make you look really, really good. 😉
*We offer non-compete agreements with our partner agencies as well as white-label options.
Ready to modernize your agency?
Fill out the form below and one of our esteemed associates will reach out to you before you can finish a 1000-piece jigsaw puzzle…