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# HI Vizibility Marketing: HI Vizibility Marketing is an Oʻahu-based full-service marketing agency specializing in website development, SEO, paid search, social media, email marketing, branding, content and digital analytics. We combine advanced digital expertise with a deep understanding of Hawaiʻi to help local businesses and organizations grow.

## Sitemaps
[XML Sitemap](https://hivizhawaii.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [How to add a new user in WordPress](https://hivizhawaii.com/wordpress-add-user/): Adding a new user in WordPress is usually a pretty straightforward thing. Here are the step-by-step instructions.
- [How to Update WordPress](https://hivizhawaii.com/how-to-update-wordpress/): WordPress is a widely adopted, open-source CMS with lots of user testing and ongoing software evolution. The ecosystem is always growing more complicated and more capable through new version releases and smaller patches multiple times per year.
- [GA4 Quick Start Guide](https://hivizhawaii.com/ga4-quick-start-guide/): The current version of Google Analytics (called Universal Analytics) will no longer track your website activity after June 30th, 2023. If you haven't switched to the newer version yet, it's time.
- [On the virtues of the infamous robots.txt file](https://hivizhawaii.com/on-the-virtues-of-the-infamous-robots-txt-file/): Yes. A robots.txt file. It’s your chance to take control and tell web bots (think webcrawlers) how to crawl the pages of your site. The problem is that webcrawlers, if left to their own spidery devices, may end up crawling EVERYTHING on your site.
- [How to design an effective homepage](https://hivizhawaii.com/how-to-design-an-effective-homepage/): New website owners tend to have a lot to say. They also have a tendency to want to put all of it on the homepage. The result: a cluttered page that confuses the viewer.
- [On the importance of A/B Testing](https://hivizhawaii.com/on-the-importance-of-a-b-testing/): Ever obsessed about whether or not your Call-To-Action buttons should be red or blue? Or whether your menu should have 6 navigational options or 7? It’s normal for those of us who care about our business to overthink these details. Obsessive compulsive proclivities aside, there is inherent value in thinking through this minutiae and how it relates to the overall user experience. If we’re running any sort of e-Commerce, the good news is that the end goal of such experimentation is abundantly clear – we want to see an increase in sales.

## Pages
- [Landing Page – Taylor](https://hivizhawaii.com/landing-page/): Chat Form Notice: JavaScript is required for this content.
- [Vizbot](https://hivizhawaii.com/vizbot/)
- [Logo](https://hivizhawaii.com/logo/): https://hivizhawaii.com/wp-content/uploads/2026/06/HIVIZ-Logo-3D-Animation-2025.mp4#t=0.5
- [Email Marketing](https://hivizhawaii.com/email-marketing/): Done right, email marketing can be a highly effective tool for converting hot leads at the bottom of your marketing funnel. So, while your competitors are busy chasing the next shiny thing, we’ll be using email to build trust, drive action and help people along their journey to becoming your customers.
- [QR Code Generator](https://hivizhawaii.com/qr-code-generator/): A simple and functional tool, free forever.
- [Landing Pages](https://hivizhawaii.com/landing-pages/): There are 3 main ways that landing pages differ from standard web pages:
- [Audience Temperature and the Customer Journey](https://hivizhawaii.com/audience-temp-customer-journey/): Some folks are ice cold—never heard of you, don’t know what you do, and honestly, they’re not even looking. Others are warmer. They’ve sniffed around your site, maybe liked a post, opened a couple emails. Then there are the hot ones. 🔥 These people are ready to go—they just need the right nudge (like a promo, testimonial, or a “you’re gonna love this” email) to convert.
- [Digital Packages](https://hivizhawaii.com/digital-packages/): Not sure where to start?
- [Partner](https://hivizhawaii.com/partner/): Agencies have always been a place where professionals in the various marketing and advertising specialties can come together to work as a collective in the best interest of their clients.
- [Marketing Funnel](https://hivizhawaii.com/marketing-funnel/): The collective set of tactics you employ (ads, web pages, emails, forms, etc.) to introduce people to your brand, get your message across and convert prospective buyers into paying customers is your marketing funnel.
- [Digital Tracking and Analytics](https://hivizhawaii.com/digital-tracking-and-analytics/): If you've ever tried to inject code onto a website, set up tags and triggers in Google Tag Manager, build UTM codes for digital ads or dug deep into your Google Analytics account, you're already aware that these things can get complicated.
- [Budgeting](https://hivizhawaii.com/budgeting/): We always ask new clients: "What's your marketing budget?"
- [Color](https://hivizhawaii.com/color/): 99% of the time, we view our world as a combination of multiple colors (rarely ever just one).
- [Avatar](https://hivizhawaii.com/avatar/): We always ask our clients to tell us what type of person, if they can choose only one, would be their IDEAL customer.
- [Portfolio](https://hivizhawaii.com/portfolio/): Branding
- [Typography](https://hivizhawaii.com/typography/): As with color, there are layers of complexity to typography. Whether consciously or not, most people view grouped words in the same way they perceive visual art. The right set of fonts gives your content style and personality beyond the message being delivered. Misused fonts and mismatched font pairings will tell a story as well.
- [Brand Archetype](https://hivizhawaii.com/archetype/): Whether you’ve thought about it or not, your brand gives off a vibe. It walks, talks and acts in a way that people feel. The question is: are you in control of that perception?
- [Case Study – MBHR](https://hivizhawaii.com/mbhr/): Maui Behavioral Health Resources is the umbrella organization of 3 nonprofit agencies, each serving the people of Maui in different ways:
- [Web Promo Landing Page](https://hivizhawaii.com/web-promo-landing/): A comprehensive marketing strategy & website design-build package to postion your business for success in the post-pandemic world.
- [Link Building](https://hivizhawaii.com/link-building/): Link building strategies will not work if you don't have information of value.
- [Name, Address, Phone Number (NAP) Accounts](https://hivizhawaii.com/name-address-phone-number-nap-accounts/): NAP Accounts (otherwise referred to as local business listings or online citations) refers to all the places where your business Name, Address, and Phone Number pop up on the internet.  As mundane as this may seem, NAP accounts are literally the bread and butter of local SEO.
- [Local SEO](https://hivizhawaii.com/local-seo/): SEO is all about increasing a website's visibility to search engines and improving the site’s ranking compared to other sites that come up in the same search results. Local SEO is about getting in front of people who have demonstrated that they are in the final stages of the customer journey.
- [Simple Tips for Amazing FaceBook Ads](https://hivizhawaii.com/simple-tips-for-amazing-facebook-ads/): There's no such thing as a silver bullet when it comes to social media marketing but here are a handful of best practices. 
- [Case Study – Bishop Museum](https://hivizhawaii.com/bishop-museum/): It’s not widely known that Bernice Pauahi Bishop Museum has one of the largest, most diverse collections of Hawaiian and Pacific Islander cultural objects, artifacts and specimens in the world.
- [Case Study – MCS](https://hivizhawaii.com/montessori/): For years, parents had been telling Montessori Community School faculty and ​administration that they considered the school to be a "hidden gem".  We then set out to fix the "hidden" part.
- [Case Study – Ko Olina](https://hivizhawaii.com/koolina/): Ko Olina Golf Club is one of Golf Digest’s “Top 75 Resort Courses in the U.S." It's a challenging, 18-hole course built by a renowned golf course architect. The course features exceptional water features, multi-tiered greens, large landing areas and a moderate length, which makes it perfect for beginners and experts alike.
- [Case Study – UHP](https://hivizhawaii.com/uhp-hawaii/): University Health Partners of Hawaii (UHP) is a large, Hawaii-based healthcare organization with deep ties to the University of Hawaii John A. Burns School of Medicine (JABSOM).   In October of 2018, UHP opened a new location in Hilo.   This was a large step for the organization and they wanted to do everything possible to ensure a successful opening.
- [Case Study – Cookie Corner](https://hivizhawaii.com/the-cookie-corner/): The Cookie Corner Facebook page launched in June 2017 with Instagram following 1 month later. Both platforms achieved early successes, with steady increases in follower-ship. In September of 2017, we ran a promotion offering $1 cookies for any customer who could show that they were following Cookie Corner on Facebook or Instagram.  With the exception of a few boosted posts, this was an entirely organic campaign (meaning it did not include paid social media advertising).
- [Join The Club](https://hivizhawaii.com/join-the-club/): Here's the Dealio:
- [Traditional Advertising](https://hivizhawaii.com/traditional-advertising/): Traditional advertising isn't dead. It’s just no longer allowed to coast on vibes, handshake deals and “we’ve always done it this way” media plans.
- [Content Marketing](https://hivizhawaii.com/content-marketing/): Definition: Content marketing is providing information that is valuable, relevant and findable to the people you're trying to reach.
- [Research and Strategy](https://hivizhawaii.com/research-and-strategy/): The most fundamental questions are often the hardest to answer:
- [Branding](https://hivizhawaii.com/branding/): https://hivizhawaii.com/wp-content/uploads/2026/06/branding-street-mural-vid-v2.mp4
- [Website Development](https://hivizhawaii.com/website-development/): See our websites portfolio.
- [Search Engine Optimization](https://hivizhawaii.com/search-engine-optimization/): Search Engine Optimization (SEO) and it's newest cousin AI Optimization (AIO) is all about increasing your website’s visibility to search engines and improving your ranking compared to other sites that come up in the same search results.
- [Google Ads](https://hivizhawaii.com/google-ads/): Search advertising on Google Ads (previously AdWords) puts your ads above the organic (unpaid) results through an auction process where you compete with other advertisers to display ads when users enter certain keywords into the search engine. 
- [Social Media Marketing](https://hivizhawaii.com/social-media-marketing/): Whether you're selling blenders, hairdos or Ferrari fenders, social media is where your customers live, breathe and interact with others during their day.
- [Services](https://hivizhawaii.com/services/): No need to write yourself a note or open up your calendar app. Just join our mailing list!