Email Marketing Don't Let Them Forget You
Email is passé.
Some people think email is dead.
Yes, email is a decades-old technology. It’s still the primary means of communicating online for most people (including 99% of your prospective customers).
Done right, email marketing can be a highly effective tool for converting hot leads at the bottom of your marketing funnel. So, while your competitors are busy chasing the next shiny thing, we’ll be using email to build trust, drive action and help people along their journey to becoming your customers.
It’s Not Just a Newsletter. It’s a Nurture Machine.
Longer customer journeys mean more touchpoints are needed to get from “thinking about it” to “just take my money.” That’s where email campaigns shine. Our approach includes:
- Automated email series that run in tandem with ad campaigns—so while your ads attract attention, your emails reinforce the message and move leads closer to the finish line.
- High-performing email templates that respect inboxes and stay out of spam folders (because they’re not spam).
- Open rate-boosting subject lines that spark curiosity (without sounding like clickbait).
- Strategic calls to action (CTAs) pointing to conversion actions like “send us a message” or “buy now”.
List-Building
When done correctly, email marketing can be one of the most powerful tools in your marketing toolbox. For this reason, we feel that email list-building should be a primary tactic for most businesses.
We build your list using forms on your website and landing pages or even directly from lead-generation digital ads. When those emails start coming in, we’ll use that list to generate “lookalike” audiences on Facebook and Instagram. As the name suggests, this uses the social media algorithms to find people that are similar to your email list. Google has a similar mechanism for doing this. We can also use your list for retargeting (sending ads directly to your email list).
Our email remarketing campaigns typically consist of a periodic blog or newsletter as well as an auto-responder, which is a sequence of pre-prepared messages that are sent to people after they provide you their email address.
Note: We don’t do cold email spam campaigns…because we don’t think it helps to piss off your prospective customers.
Email Service Providers (ESP)
We have experience with most of the top email service providers, including Mailchimp, ConstantContact, Klaviyo, Brevo, Sender and others.
