Small Business & Digital Advertising Packages
Just getting started or limited by budget?
Small business packages are designed to check all the boxes you need to get ready for digital ads.
Got the basics covered and ready for growth?
Digital advertising packages will put you on the media channels where your customers are most likely to be (for most local businesses).
Small Business
Basics
Skip the mistakes & kickstart your business.
$500
1-time
Identify color palette, typography & logo usage.
Assist with set up or revision of Facebook business page & Instagram business profile (includes editing page info & profile picture/cover photo graphic design).
Existing website audit & recommendations to optimize for search engines.
Setup or review/revise Google My Business & Bing Places listings.
This is a 1-time project, designed with startups in mind, to make sure you have the digital basics covered.
Small Business
Next Level
Builds the foundation for digital advertising.
$500
per month
Identify, refine & specify existing brand elements (brand archetype, main messaging, color palette, typography & logo usage).
Assist with set up or revision of Facebook business page & Instagram business profile (includes editing page info & profile picture/cover photo graphic design).
Existing website audit & recommendations to optimize for search engines.
Setup or review/revise Google My Business & Bing Places listings.
Develop value ladder, initial customer avatar, marketing funnel & media plan.
Account creation and configuration of Facebook Business Manager, Ads Manager and pixel; consultation & guidance to create Facebook/Instagram ads campaign.
Weekly phone or web consult call.
This package covers all the digital basics, with strategic planning & weekly consultation to prepare your business for the next step.
Digital
Evergreen
A complete, ads-fueled marketing funnel.
$1500
per month
Google Ads account creation, configuration & management (1 account).
Planning, copywriting, buildout & management for 1 evergreen ad campaign per network.
Facebook Ads Manager account creation, configuration & management (1 account).
Planning, copywriting, buildout & management for 1 evergreen ad campaign.
1 active static or dynamic landing page.
A static landing page is a webpage on your website, usually with site navigation and global headers/footers removed.
A dynamic landing page is hosted on a landing page builder (we use Unbounce). This provides additional analytics & allows split-testing page variants.
1 evergreen auto-responder sequence (up to 5 messages).
An auto-responder is a timed series of email messages automatically sent to leads who fill out a form on your landing pages or website.
Tracking code & dashboard install & setup. Includes Google Analytics, Google Tag Manager, Funnelytics & other tracking scripts as necessary).
Develop value ladder, initial customer avatar, marketing funnel & media plan.
Monthly phone or web consult call.
Access to Client Portal (links to dashboard, media plan, Funnelytics account & all your other marketing stuff).
Recommended minimum ad spend = $300/month
Digital
Standard
Promotional digital advertising.
$2500
per month
Google Ads account creation, configuration & management (1 account).
Planning, copywriting, buildout & management for 1 evergreen ad campaign & 1 annual promotional campaign per network.
Facebook Ads Manager account creation, configuration & management (1 account).
Planning, copywriting, buildout & management for 1 evergreen ad campaign & 1 annual promotional campaign.
2 active static or dynamic landing pages.
A static landing page is a webpage on your website, usually with site navigation and global headers/footers removed.
A dynamic landing page is hosted on a landing page builder (we use Unbounce). This provides additional analytics & allows split-testing page variants.
1 evergreen auto-responder sequence (up to 5 messages) & 1 monthly newsletter.
An auto-responder is a timed series of email messages automatically sent to leads who fill out a form on your landing pages or website.
Tracking code & dashboard install & setup. Includes Google Analytics, Google Tag Manager, Funnelytics & other tracking scripts as necessary).
Develop value ladder, initial customer avatar, marketing funnel & media plan.
Monthly phone or web consult call.
Access to Client Portal (links to dashboard, media plan, Funnelytics account & all your other marketing stuff).
Recommended minimum ad spend = $600/month
Not Sure?
What best describes you?
Marketing must-haves:
Basic branding (logo, brand colors & typography/font)
Signage, letterhead, business cards & other print or digital collateral
Website
Organic social media (Facebook & Instagram)
Next Level:
Local SEO (Google My Business, Bing Places, others)
Google search engine marketing (SEM)
Recommended Packages:
→ Small Business Digital or Digital Evergreen
Foundational elements:
Strategic planning (marketing/sales funnel, value ladder, customer avatar/target market)
Branding supplemental or rebranding (high-res logo & logo variants, define brand colors, typography & main messaging)
Collateral/signage (revise materials to align with updated branding)
Website refresh or rebuild (refresh existing site to align with updated branding or build a new site)
Organic social media (develop social media plan with post pillars, calendar & posting schedule)
Next Level:
Local SEO (Google My Business, Bing Places, others)
Google search engine marketing (SEM)
Website search engine optimization (SEO)
Recommended Package:
→ Small Business Digital or Digital Evergreen
Foundational elements:
Strategic planning (marketing/sales funnel, value ladder, customer avatar/target market)
Branding supplemental or rebranding (high-res logo & logo variants, define brand colors, typography & main messaging)
Collateral/signage (revise materials to align with updated branding)
Website refresh or rebuild (refresh existing site to align with updated branding or build a new site)
Organic social media (develop social media plan with post pillars, calendar & posting schedule)
Google search engine marketing (SEM)
Brand Building/Brand Management:
Evergreen Google display network (GDN) advertising
Search engine optimization (SEO) – on-page SEO & external link building (this is how you get your site to start popping up on Google searches)
Content marketing (develop videos, newsletter, blog articles, web pages, social posts and other SEO-aligned content)
Public relations (PR)
Research/surveys (gather insights from existing customers, staff & other stakeholders)
Next Level:
Landing pages (specialized web pages, aligned with your digital ads)
Programmatic display advertising (digital “banner” ads reach a very wide audience)
Print advertising (still works for the right market)
Radio & TV (can be expensive but work well in the right markets)
Recommended Package:
→ Digital Evergreen or Digital Standard
Acquisition Mode:
Google search & display (evergreen & promotional) advertising
Landing pages (specialized web pages, aligned with your digital ads)
Email & content marketing (evergreen auto-responder & newsletter)
Next Level:
Bing (or other search engine marketing) & display advertising
Programmatic display advertising (digital “banner” ads reach a very wide audience)
Mobile app store advertising (Google Play Store, Apple App Store, etc.)
Text (SMS)/Messenger marketing
Print advertising (still works for the right market)
Radio & TV (can be expensive but work well in the right markets)
Recommended Package:
→ Digital Standard
Still Not Sure?
Fill out our intake form. It will make you think.
FREE CONSULTATION
We offer a FREE 60-minute consultation!
Give us a call or contact us by email and we’ll be happy to discuss your situation and marketing options.
Need time to think about things?
SCHEDULE YOUR REMINDER
No need to write yourself a note or open up your calendar app. Just join our mailing list!
We’ll send you 3 emails over the next 7 days with instructions on 3 quick and easily things you can do to immediately improve your online presence. This is called an auto-responder — more on that later…
We do NOT spam our clients!
