Content & Email Marketing Reach Customers Directly

I have no interest in things I have no interest in.

Raymond Reddington

Why is there so much free content out there?  Web pages, logs, articles, YouTube videos, e-books, white papers, podcasts, infographics…

Why would people go to so much trouble to create all that stuff when they’re not getting paid for it?  Obviously, there’s something in it for them.

definition: content marketing is providing information that is consistently valuable and relevant to the people consuming that information.

The why is actually pretty simple: because when people consume the content, over time, a relationship is forged between the provider & consumer.  The consumer will begin to recognize that the provider has expertise, authority and trustworthiness (this is affectionately termed EAT in this biz).

Some marketers continue to express the opinion that the now decades-old technology of electronic mail marketing—messaging delivered electronically to a recipient’s email inbox—is passé.  The truth is that most people still use the inbox as their primary means of communicating online.  We feel that email list-building should be a primary concern for most businesses with an online presence and that email marketing, when done correctly, can be one of the most powerful tools in your marketing toolbox.

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