Phase 1 Discovery

1. General Intake questionnaire This is a questionnaire for new clients to tell us all out about their business. If you're ready to put us to work for you, please feel free to fill this out & we'll get back to you ASAP.
Untitled-20 Getting started A quick intro to help you make the most of this project.
Untitled-18 Our process Print out this handy chart to keep track of our progress.
Untitled-20 Customer avatar worksheet The customer avatar is a representation of your ideal customer, constructed from what you know about your current customers as well as other, potential customers you would like to attract.
Untitled-20 Brand style worksheet Let’s get into the nitty-gritty of how your brand should look and feel.
1. General Feature-benefit matrix People have no interest in things they have no interest in. ----- This exercise will help figure out what we want to say on your website/landing pages, ad copy & other marketing materials.
Untitled-13 Creative brief This summarizes all your inputs from questionnaires, worksheets and other exercises to ensure we're all on the same page early-on. It will serve as a primary reference throughout the remainder of the project.

Phase 2 Brand Identity

Untitled-16 Moodboards A set of mood boards to help define your brand style.
Untitled-13 Initial logo concepts The first logo concepts for your new brand.
1. General Logo revisions The first set of revisions for your chosen logo.
3. Communication Chosen logo Your final logo with any last minute changes for your approval.
1. General Brand Style Guide An example Brand Style Guide from an actual client. Of course, we got their permission to use it. :) This provides guidance for anyone who might be involved with sales, marketing, advertising or otherwise showcasing your business outside the organization.
2. Design - Office Brand cheat sheet Download this brand cheat sheet to easily reference your new identity.
Untitled-12 Photography guidelines Guidelines to help you choose and use photography in your brand.

Phase 3 Assets

2. Design - Office Proposal The initial proposal and quote for your project.
Untitled-15 Contract A copy of our signed agreement for your reference.
3. Communication End of Project Questionnaire The project may be over but we’d love to hear about how we did, what’s next for your business and how we might be able to help.