Marketing is the
Wonder in your Bread Genie in the Bottle Classic in your Cola Devil in the Details Fruit in your Loops Spin in your Dreidel Dakine

Talk Story
Talk Story

Marketing is the Wonder in your Bread Genie in the Bottle Classic in your Cola Devil in the Details Fruit in your Loops Spin in your Dreidel Dakine

Talk Story

Marketing is the Wonder in your Bread Genie in the Bottle Classic in your Cola Devil in the Details Fruit in your Loops Spin in your Dreidel Dakine

How to add a new user in WordPress

How to Add a User in WordPress Adding a new user in WordPress is usually a pretty straightforward thing. Here are the step-by-step instructions. Log in to WordPress: Open a web browser and pull up your website yourwebsite.com. Add /wp-admin to the end of your URL so that it reads yourwebsite.com/wp-admin. If you’re not already logged in, WordPress’s […]

How to Update WordPress

A Guide to Updating Your WordPress Site WordPress is a widely adopted, open-source CMS with lots of user testing and ongoing software evolution. The ecosystem is always growing more complicated and more capable through new version releases and smaller patches multiple times per year. Most WordPress sites are built on the PHP programming language. PHP […]

GA4 Quick Start Guide

Google Analytics logo featuring three vertical bars in orange and yellow, representing data tracking and analysis, relevant to website performance insights.

The current version of Google Analytics (called Universal Analytics) will no longer track your website activity after June 30th, 2023. If you haven’t switched to the newer version yet, it’s time.

On the virtues of the infamous robots.txt file

On the virtues of the infamous robots.txt file A Robots.txt File? Yes. A robots.txt file. It’s your chance to take control and tell web bots (think webcrawlers) how to crawl the pages of your site. The problem is that webcrawlers, if left to their own spidery devices, may end up crawling EVERYTHING on your site. This might […]

How to design an effective homepage

Construction scene with workers, machinery, and a large screen displaying "CSS," illustrating website development and design processes.

How to Design an Effective Homepage Ok, maybe it’s easier to tell you how not to design a homepage. New website owners tend to have a lot to say. They also have a tendency to want to put all of it on the homepage. The result: a cluttered page that confuses the viewer. This happens even […]

On the importance of A/B Testing

a computer screen with a picture of a car on it.

On the importance of A/B Testing What is A/B testing? Ever obsessed about whether or not your Call-To-Action buttons should be red or blue? Or whether your menu should have 6 navigational options or 7? It’s normal for those of us who care about our business to overthink these details. Obsessive compulsive proclivities aside, there […]